There is a misconception that exporting is the exclusive domain of large firms – but that is not true! Even the smallest services firm has export potential. This includes service providers in a number of sectors: creative industries, tourism-related, business and professional, information and communication technologies, health and wellness, and many more.
SERVICES Go Global is an initiative of the Caribbean Network of Service Coalitions (CNSC). The CNSC noted a common challenge being faced by the Coalitions of Services Industries (CSIs) in the region – how can they best support services firms in enhancing their international competitiveness and in achieving success in the international marketplace? The network determined that an export-readiness programme, tailored specifically for service providers, was needed and with the support of GIZ and Caribbean Export, SERVICES Go Global was developed.
Where are the opportunities? What markets should we target? Is exporting right for my business? These, and dozens more questions will be answered for the participants. Service providers who undertake the course will come away having completed the essential elements of their export plan and will have gained the valuable skills necessary to successfully engage in the international marketplace.
The programme follows a logical, sequenced approach to exporting – a Roadmap – that takes the exporters through four stages and twelve modules of export preparation. With the completion of each module, elements of the service provider’s export plan are developed.
SERVICES Go Global is presently the only export readiness training programme for services exporters and would-be exporters in the world. The programme was developed by Global Links Network, a team of certified international trade professionals who have delivered services export training in more than 50 countries worldwide over the past 20 years.
SERVICES Go Global will be delivered by certified trainers on behalf of national CSIs and will be launched in early 2015 across the Caribbean including Antigua and Barbuda, Barbados, Belize, Dominica, Dominican Republic, Grenada, Jamaica, Saint Lucia, St. Vincent and the Grenadines, and Trinidad and Tobago.
Not only does SERVICES Go Global provide a solution to one of the challenges of the CSIs and a useful tool to service providers in the region, but the programme demonstrates how the region can work practically together to maximize on resources, avoid duplication and more effectively harness the export potential of the region. Trade Promotion Organizations and Business Support Organizations who participate in the training will also gain insights on how to best support this rapidly growing sector.
For more information on the Caribbean Network of Service Coalitions, go to: www.c-nsc.org.